Social Media uses sites that usually have high traffic by creating attention grabbing content, which are further shared by the users who read them. In other words, it uses the same concept of marketing known as 'word of mouth' through electronics means. Therefore, the marketing of the brand has little involvement of the brand or the company.
There are some interesting facts** associated with some of the Social media platforms, some of which can be listed as below:
- There are over 10 million Facebook apps
- 350 million photos per day are uploaded by various users of Facebook
- A majority of the marketers i.e. 74% feel Facebook as an important social media for lead generation
- Total number of LinkedIn groups are 1.5 million.
- There are over a billion LinkedIn endorsements
- The number tweets sent per day is a staggering 400 million
- Access via cell phones is prevalent among 60 % of the users
- The fastest growing age segment in twitter is in the age range of 55 to 64 years
Social Media Websites:
One of the key features of all of these social media sites is the ability of its users to interact and communicate with one another. Companies or advertising agencies see this as an opportunity to reach out to consumers directly and enhance relationships thereby. This proves to be more effective and cheaper than outbound marketing methods.
The websites act as word of mouth. In Facebook, information about products spread through sharing of the Ads by the users themselves. Also comments made by a user is easily visible to others in his networks. Mere liking of a page helps in displaying all the information that is posted on that page on the users wall. Most campaign today are based on Semantic analysis technologies in which marketer keep track of what users want, what they share and introduces products accordingly to the right customers at the right time, However, in order to be really successful in their social media marketing campaigns, marketers need to first decide which social media they can use based on their target segment, their budget. They need to carry out a thorough cost-benefit analysis of their campaign and select the right promotion strategy.
Use of mobile Phones:
Mobile Phones, smart phones in particular provide real time access to social media Ads. Some companies use QR codes, which mobile phone users can use to access their websites directly. Smart phones with their message alerts help users to access multiple social medias at any point of time, whenever any activity happens within their network.
Marketers, these days are seeing social media through mobiles as more happening as well as effective. A company that advertises via mobiles, is also seen as company that is innovative as well as progressive in their thought process and hence are perceived as the ones having superior products.
