Agile Marketing

Agile Marketing is a high-communication, low-documentation, rapid iteration process designed to provide more frequent, more relevant, and highly measurable, marketing programs. Ultimately the goals are speed and innovation. – Gerry Murray, ICD

Day by day media is getting more fragmented than ever. Be it IPad, smartphones, PCs, email content marketing, social media marketing, the list of channels is endless. To keep up with the pace of marketing, more and more marketers have started adopting ‘Agile marketing’ strategies for their firms. The ultimate goal of Agile Marketing is to improve the speed, transparency, adaptability, forecasting capabilities so as to handle the changes in marketing requirement effectively.

So the reason for implementing agile marketing can be stated by the following factors:

1. Speed

Today’s marketing is operating in the most fluid state. Social marketing opportunities come and go quickly, the competition can change overnight, various marketing platforms such as Google and Facebook are constantly evolving. Products are tweaked and launched at short notices. Even the customers want items that are more visible and active in the social media. Speed is undoubtedly the most important requirement for marketers.

2. Engagement

Agile marketing involves engagement with customers and after measuring the results of such an engagement, specific actions are takes to maximize the impact of engagements.

3. Priority

It is important for marketers to decide which one comes first. Real time reprioritization allows teams to ensure the most important task gets done first, and of course, it has to be within a specific time frame.

4. Relevancy

Instead of getting bogged down in the production of one campaign, marketers should be able to analyse and implement new and relevant marketing techniques within a short span of time using agile marketing.

Agile Marketing examples:

If we are talking of agile marketing, there can be no place better than ‘Twitter’.

When there was a power outage in one of the super-bowl tournaments in USA, the marketers of different brands saw this as an excellent opportunity to showcase their real time marketing capability and the brands tech-savviness.

Tide

Audi

Oreo

Facts about Social Media Marketing

Social Media uses sites that usually have high traffic by creating attention grabbing content, which are further shared by the users who read them. In other words, it uses the same concept of marketing known as 'word of mouth' through electronics means. Therefore, the marketing of the brand has little involvement of the brand or the company.

There are some interesting facts** associated with some of the Social media platforms, some of which can be listed as below:

• Facebook 

1. There are over 10 million Facebook apps
2. 350 million photos per day are uploaded by various users of Facebook
3. A majority of the marketers i.e. 74% feel Facebook as an important social media for lead generation

• LinkedIn

1. Total number of LinkedIn groups are 1.5 million.
2. There are over a billion LinkedIn endorsements

• Twitter

1. The number tweets sent per day is a staggering 400 million
2. Access via cell phones is prevalent among 60 % of the users
3. The fastest growing age segment in twitter is in the age range of 55 to 64 years

**source http://www.mediabistro.com/alltwitter/45-social-media-stats_b49582

Social Media Websites:

One of the key features of all of these social media sites is the ability of its users to interact and communicate with one another. Companies or advertising agencies see this as an opportunity to reach out to consumers directly and enhance relationships thereby. This proves to be more effective and cheaper than outbound marketing methods.

The websites act as word of mouth. In Facebook, information about products spread through sharing of the Ads by the users themselves. Also comments made by a user is easily visible to others in his networks. Mere liking of a page helps in displaying all the information that is posted on that page on the users wall. Most campaign today are based on Semantic analysis technologies in which marketer keep track of what users want, what they share and introduces products accordingly to the right customers at the right time, However, in order to be really successful in their social media marketing campaigns, marketers need to first decide which social media they can use based on their target segment, their budget. They need to carry out a thorough cost-benefit analysis of their campaign and select the right promotion strategy.

Use of mobile Phones:

Mobile Phones, smart phones in particular provide real time access to social media Ads. Some companies use QR codes, which mobile phone users can use to access their websites directly. Smart phones with their message alerts help users to access multiple social medias at any point of time, whenever any activity happens within their network.

Marketers, these days are seeing social media through mobiles as more happening as well as effective. A company that advertises via mobiles, is also seen as company that is innovative as well as progressive in their thought process and hence are perceived as the ones having superior products.