Agile Marketing

Agile Marketing is a high-communication, low-documentation, rapid iteration process designed to provide more frequent, more relevant, and highly measurable, marketing programs. Ultimately the goals are speed and innovation. – Gerry Murray, ICD

Day by day media is getting more fragmented than ever. Be it IPad, smartphones, PCs, email content marketing, social media marketing, the list of channels is endless. To keep up with the pace of marketing, more and more marketers have started adopting ‘Agile marketing’ strategies for their firms. The ultimate goal of Agile Marketing is to improve the speed, transparency, adaptability, forecasting capabilities so as to handle the changes in marketing requirement effectively.

So the reason for implementing agile marketing can be stated by the following factors:

1. Speed

Today’s marketing is operating in the most fluid state. Social marketing opportunities come and go quickly, the competition can change overnight, various marketing platforms such as Google and Facebook are constantly evolving. Products are tweaked and launched at short notices. Even the customers want items that are more visible and active in the social media. Speed is undoubtedly the most important requirement for marketers.

2. Engagement

Agile marketing involves engagement with customers and after measuring the results of such an engagement, specific actions are takes to maximize the impact of engagements.

3. Priority

It is important for marketers to decide which one comes first. Real time reprioritization allows teams to ensure the most important task gets done first, and of course, it has to be within a specific time frame.

4. Relevancy

Instead of getting bogged down in the production of one campaign, marketers should be able to analyse and implement new and relevant marketing techniques within a short span of time using agile marketing.

Agile Marketing examples:

If we are talking of agile marketing, there can be no place better than ‘Twitter’.

When there was a power outage in one of the super-bowl tournaments in USA, the marketers of different brands saw this as an excellent opportunity to showcase their real time marketing capability and the brands tech-savviness.

Tide

Audi

Oreo